Written by: Roshan Dwivedi
The challenge is huge, for several reasons. The challenge is there because of the quality customers expect, and the challenge is there because the internet was not designed as a large scale video viewing platform, and CDNs were not designed to deliver OTT video services at scale; however the convergence of technologies which brings adaptive bitrate video technologies that are HTTP based, to an Internet which uses CDN technology for distribution at scale means that these two technologies have become key to provision of high quality video streaming services.
Still, the amount of traffic that’s required to deliver live video over the Internet to millions of people simultaneously is a really difficult challenge to take on, and at the quality that we and our customers expect – which adds another degree of complexity to that challenge.
The OTT challenge is TV quality at TV scale.
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