Written by: Roshan Dwivedi
In reality, television viewing is down by 3% from last year,while video viewing through OTT platforms on Internet, smartphone, and multimedia devices combined is up by 45%. Misleading statistics considering their vastly different starting points. A more telling statistic is that 91% of all video viewing is still to traditional TV (and more than 90% of that is live viewing).
Even among the under-25 crowd, more than 80% of viewing is still to traditional television.
Another way to look at it is that viewers spend nearly 5 ½ hours per day watching television, compared to about 25 minutes per day watching video on the Internet and smartphones combined.
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