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US consumers spent more than $6.6bn on video streaming in 2016 28 June 2016

Fresh data published by Strategy Analytics looks at some interesting trends in the growing US video on demand streaming market and how this relates to DVD and downloads consumption respectively.

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Altogether US consumers spent more than $6.6bn on video streaming in 2016 – up 22% on 2015.

This is clearly eating into the physical format market, with DVD buying down 7% and DVD renting down 10% over the same period.

Paid-for downloads are seeing similar levels of growth, but Strategy Analytics expects a further $1bn to be added to US consumer streaming spend over the next 12 months.

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