OTT Video in Emerging Markets: Monetization Strategies and 5-Year Revenue Opportunity 2015 industry research report that says cumulative paid OTT revenue from SVoD and TVoD services is projected to be as much asUS$18.8bn for the 2015-2019 period, over 80% of which will come from the emerging markets in Asia Pacific and Latin America. The report titled OTT Video in Emerging Markets: Monetization Strategies and 5-Year Revenue Opportunity predicts that among all emerging markets examined, China, Russia, Brazil and Mexico offer the most scale and growth potential over the next five years. Across emerging markets, expect SVoD accounts are expected to increase more than five-fold between 2014 and 2019; the proliferation in China of hybrid models combining AVoD and SVoD will be a major driver for growth. White label VOD service providers look poised comfortably to hike their revenues in next 5 years.
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