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Amazon to launch Amazon Prime in India this year 26 July 2016

Amazon to launch Amazon Prime in India this year

Amazon will launch Amazon Prime in India this year, reports now suggest that the company is investing is investing $300 million in creating original video content for Prime Video. This investment would be part of the $3 billion fresh funding for India announced by Amazon earlier this year.

The company is reportedly in talks with Indian production houses for building its local video streaming content and is also hiring industry veterans as part of its Prime Video team.

The membership fee for Amazon Prime in the region is expected to be $60 a year, lower than the U.S. subscription rate. This rate is also lower than the basic Netflix membership, which costs around $90 annually in India.

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