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Improved VOD targeting drives $375MN global revenues 05 April 2017

Improved VOD targeting drives $375MN global revenues

According to the inaugural Genius Digital Data Spotlight research paper, companies have seen significant uplift in video on demand services revenues and usage via improved and more personalized targeting.

The research focused on how operators can maximize their VOD opportunity by utilizing the data more effectively. It says that by not targeting, operators are losing up to $375 million in VOD revenues globally.

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