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Viewing Of Top SVOD Originals Comparable To Linear TV, Finds NBC Guru 20 January 2016

NBC’s research chief says the notion that original series on the major Subscription VOD services receive far more viewership than shows on traditional television networks is being overstated.

Speaking to journalists and bloggers who cover television at the Winter TV Critics Tour in Los Angeles Wednesday, Alan Wurtzel used new research from Symphony Advanced Media to carve, perhaps for the first time, a ratings picture for the data-secretive Netflix and Amazon.

Measuring viewership of SVOD originals in the 35 days after each episode was posted among the key 18-49 viewer demographic, Symphony found that the Marvel-produced Netflix original series Jessica Jones averaged 4.8 million viewers per episode — a performance comparable with the ABC hit comedy Modern Family.

Source : FierceCable

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