Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

VOD Advertising Is Having A Gala Time On Cable

Roshan Dwivedi Published on : 16 October 2015
Canoe VOD Advertising Report Q3 20115 Cable

 

According to Canoe, the advertising impressions for cable VOD programming have grown by 40% in the Q3 as compared to last year.

2.3 billion impressions were recorded running either as pre-roll, mid-roll or post-roll this year. It’s a decent growth number compared to the 1.6 billion impressions recorded in 2014. The total number of VOD ad campaigns have also shown tremendous growth registering a 51% growth, rising from 668 to 998 in a year.

The major reason for VOD advertising getting so popular with advertisers can be accredited to networks putting out their shows for streaming through their Video on demand services. This gives the new viewers a chance to watch a series right from the beginning and advertisers a chance to pitch to a bigger audience.

 

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
June 14

8:00AM PST

Importance of User Types in a Streaming Platform’s Success

In this webinar, you will learn :

  • Different types of users in the streaming platform and their behaviors
  • Way to set up the best monetization strategy for different type of users by meeting their needs
  • Possible marketing options to cover these users and increase revenue

Event Language: English
1 hour