Written by: Roshan Dwivedi
The number of subscribers to iQIYI’s video-on-demand service has doubled since the beginning of December 2015 which, says a company statement, signifies ‘a significant trend in China that more people are willing to pay for good content’.
“Reaching the 20 million in paid subscription indicates the strong demand among Chinese online viewers for paid video services and this market has just taken off,” Yu Gong, founder and CEO, iQIYI, said at the Shanghai International Film Festival.
He added, “iQIYI is actively expanding into the market to cover subscribers of all ages. We hope each family with an iQIYI VIP account can get personalised content and services that best suit their needs.”
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