Written by: Roshan Dwivedi
In an effort to enhance user engagement, Vodafone Idea – the leading Indian Telecom service provider, announces a strategic partnership with SonyLIV for offering digital content to its customers.
Upon this deal, Vodafone Idea users can now start streaming their favorite content from Sony Picture Networks on both Vodafone Play and Idea Movies & TV App, at no extra cost other than regular tariffs.
Avneesh Khosla, Operations Director – Marketing, Vodafone Idea, commented: “We are delighted to announce this partnership with SonyLIV and are looking forward to jointly exploring possibilities to entertain and engage with our customers.”
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