WeChat is planning to launch a video streaming service to increase user engagement. The popular OTT messaging platform has decided to do this so that the platform can become livelier.
The first step of this launch is adding the video streaming feature to the platform to let users record events and share them in real time – which will be more like live streaming. Users will also be able to add emojis, text, and music to these streams. WeChat will be starting this service to showcase its shift from the traditional social platform Moments.
Along with the streaming service, WeChat has also planned to launch several satellite applications which will be linked to the main app and will also have an independent existence.