Written by: Roshan Dwivedi
Naturally, after the launch of several OTT VoD services, the thought that consumers will have even more choices when accessing video programming has Washington in a tizzy. Federal Communications Commission Chairman Thomas Wheeler, as if his hands weren’t already full with network neutrality rulemaking and spectrum issues, suggested in an October blog post that OTT should have regulatory attention.
Lost is the irony that OTT, which emerged from the natural tumult of the unregulated market for broadband content, promises to deliver on a long-desired FCC goal: a la carte programming. Despite pressure from FCC commissioners going back to the Bush administration, cable companies resisted the call, primarily because it wasn’t conducive to their business model. Now that Netflix, Hulu, Amazon and Apple’s iTunes have validated a large on-demand market, and the spread of more robust mobile broadband platforms, OTT has become viable.
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