Written by: Roshan Dwivedi
Youtube has set updated guidelines on keeping their channels advertiser-friendly. Ever since the Times of London reported that hate site videos had video ads from top brands playing alongside, the top concern has been brand safety. Hateful content (inappropriate use of family characters and demeaning language) should not be included if ads are to be shown, as per the new guidelines.
These guidelines have been formulated based on meetings held between YouTube and advertisers where brands expressed the type of videos they don’t want to be advertised with. YouTube has further explained how to create a brand-safe channel with a new course in its Creator Academy. Read More
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