YouTube is reportedly investigating licensing TV and film content for its new streaming subscription service, Red.
Providing premium content would make YouTube’s $9.99 over-the-top (OTT) video service directly competitive with the streaming services from Netflix Inc., Hulu LLC , Amazon.com Inc. Prime,Comcast Corp. Watchable and Verizon Communications Inc. Go90.
They’re all positioned as alternatives to the VOD services of traditional pay-TV service providers, some competitively, some complementary. One interesting difference is that YouTube appears to have more immediate international potential.
Source : Light Reading