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Muvi Launches a Physical Store Add-on to its Video Streaming Platform

Roshan Dwivedi Published on : 21 September 2016
Muvi Kart

With Muvi Kart, clients can now monetize their videos as well as physical products from one single platform


New York, 15th September, 2016 – Muvi, a leading cloud based video streaming platform provider has recently announced the launch of a groundbreaking feature being added to its video streaming platform that brings together the two worlds of video streaming and physical products in one place. The feature called as Muvi Kart, is part of a unique Muvi offering and is said to be a one-of-its-kind feature that allows existing Muvi customers to add and recommend physical goods offerings along with their video platform.

With the help of this feature, Muvi customers will now be able to sell any and all types of  physical products such as official Merchandizing, T-shirts, Caps, Mugs, Action Figures, DVDs, Blu-rays to even something like Protein Shakes and Fitness Equipments to Yoga Mats and a lot more, advertised right alongside relevant streaming content, all powered by Muvi.


It is indeed a unique offering from the company as we rarely see people selling stuff alongside their video content on a streaming platform with a seamless user experience. However, the new feature will certainly add up to video content owners’ wallets as it will open one more stream of revenue inflows for them.

“We have always been on a constant quest of evolving as a Video Streaming Platform.” – Said Viraj Mehta, Head – International Business, Muvi “This time we wanted to do something very unique and the idea of being able to sell your merchandizes alongside video content was tempting, as we’ve studied that our customers were not completely able to monetize on a lot of their users. They would lose on viewers that would just surf around free content and leave. Tempting such viewers with their favorite merchandizing products, advertised alongside their favorite videos, would help them convert, and thus, Muvi Kart was born.”

Muvi Kart ( is enriched with analytics and marketing tools for businesses to be able to monitor and control their revenue inflows. The feature also has adhesive capabilities such as inventory management, built-in coupon engine, pre-order, multi-currency and multi-language supports.

To learn more about Muvi Kart, please visit – and to launch your own OTT Video Platform visit –


About Muvi


Muvi is a cloud based Multi-Screen OTT video streaming platform solution for video content owners to launch their own live or on-demand video streaming platform (VoD) in just 1-click, across Web, Mobile, Connected TVs and Media Boxes. Muvi offers everything required to launch a Video Streaming Platform from Cloud based IT Infrastructure to CDN, DRM, Online Video Player, Transcoding, Subscriber Management & Billing to front-end apps like Website, Mobile and TVs Out-of-the-box, absolutely managed.

To learn more about Muvi and its services please visit
For further details, please contact:

Priya Choudhary

Written by: Roshan Dwivedi

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Upcoming Webinar
December 07

8:00AM PST

The Evolution of Streaming: Past, Present & Future with Muvi

Let’s uncover the past, navigate the present, and chart the course for what’s next in the dynamic world of streaming! In this webinar, we’ll embark on a journey through the dynamic landscape of streaming, exploring its roots, current state, and the exciting innovations shaping its future, all while uncovering the role of Muvi in this transformative journey.

Things the webinar will cover:

  1. Introduction to Streaming’s Origins:
    • Tracing the beginnings of streaming technology.
    • Milestones and key developments that laid the foundation.
  2. Current Streaming Landscape:
    • Overview of the current streaming ecosystem.
    • Market trends, consumer behavior, and the impact of global events.
  3. Muvi’s Contribution to Streaming:
    • How Muvi has played a pivotal role in the evolution of streaming.
    • Case studies and success stories highlighting Muvi’s impact.
  4. Technological Advancements:
    • Exploring cutting-edge technologies influencing streaming.
    • Muvi’s role in integrating and harnessing these advancements.
  5. Content Delivery Strategies:
    • Diversification in content types and formats.
    • Muvi’s solutions for optimizing content delivery.
  6. Monetization Models:
    • Examining varied revenue streams in streaming.
    • Muvi’s tools for effective monetization and subscription management.
  7. User Experience and Engagement:
    • Enhancing user satisfaction and engagement.
    • Muvi’s features for creating a seamless streaming experience.
  8. Future Trends and Innovations:
    • Predictions for the future of streaming.
    • Muvi’s roadmap and commitment to staying ahead of industry trends.

Event Language: English
1 hour