||Core functionality not working such as user can’t log in, the video doesn’t play at all, payment doesn’t go through and likewise. It must be a core functionality, without which the application is up ( and available) but unusable. In most of the cases, it will be clearly identifiable, if it’s a critical issue or not.
||The scenarios such as CMS feature not working, Video encoding issue, FTP issue, Video upload issue and likewise, will fall under this category. The request requires timely processing, as the non-working functionality could cause serious interruptions or negatively impact the business.
||The problem causes interruptions in normal operations, but doesn’t have an impact on the operation of a production system. Email notification not working, or Language translation not working and likewise will be of this issue category.
||The issue results in minimal or no interruptions to normal business operations (no business impact). The issue consists of "how to" issues primarily. UI issues and likewise can be considered as a low priority.