Customer acquisition is the process of gaining new customers for your business or converting the existing prospects into new customers. If you own an OTT (Over-the-Top) platform and want to improve your customer acquisition rate, then read on. The … Continue reading
Subscription churn is the rate at which a subscription company loses its subscribers. Starting from small to the leading OTT platforms, subscription churn happens to almost all digital service providers- more or less! A recent statistics says that the … Continue reading
Automated billing system has become an integral part of most digital stores since the past decade. An automated billing system automates the generation of invoices and other billing related activities. With the growing number of OTT (Over the Top) … Continue reading
Unlike the past, the approach to software delivery is no more a “one-time purchase” affair! An increasing number of companies in the technology industry have realized that scaling a SaaS business without a consumption-based billing platform is almost impossible. Rather … Continue reading