Nowadays, a lot of OTT viewers often use multiple devices to log in to the same account at the same time. Also, often it is seen that these situations might be a result of password sharing by the users, … Continue reading
Customer acquisition is the process of gaining new customers for your business or converting the existing prospects into new customers. If you own an OTT (Over-the-Top) platform and want to improve your customer acquisition rate, then read on. The … Continue reading
Of late, 4K has been the big thing in display technology. It refers to the pixel count that a television display can accommodate. 4K = 3840 X 2160 pixels It essentially represents 3840 horizontal pixels running across 2160 vertical pixels. … Continue reading
Although advertising budgets allocated to connected TV remain modest in the US, nearly half (48%) of advertisers who do use the medium plan to spend more on it next year, according to a new industry report. Based on responses from … Continue reading