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Homegrown OTT players give tough competition to Netflix

Indian OTT players are surging ahead of the international players. SVOD services such as Hotstar, ALTBalaji and many others are adding subscribers at a much faster rate than Netflix, which is still seen as a premium platform in India. High subscription rates of Netflix, content distribution and vibrant content library of Indian players are few factors …

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Broadcasting in 2018: Market, Monetization, and More

The rise of OTT players, development of various online video streaming platforms, faster connectivity, and rapidly changing consumer preferences are driving exponential growth for the broadcasting industry. Given the changing media consumption patterns, it goes without saying that capturing and engaging the audience matters the most, and OTT providers are leaving no stone unturned for …

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Indian OTT market goes regional

Indian OTT market grew by leaps and bounds in the year 2017. One major reason behind this is the advent of Reliance Jio – the recent star from the Reliance Group of Industries which telecom giant which disrupted the sub-continent’s telecom scenario. Jio’s coverage and plans ensured that OTT players could receive the best reception …

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Asia Pacific OTT market leaping ahead

The Over-the-Top (OTT) business in Asia Pacific was unorganized with the presence of geographically focused players such as Hooq, Spuul, BoxTv, etc. It began full-fledged in 2015 with the arrival of Netflix in Japan and Australia, which slowly landed in other APAC countries the following year. Today the region is host to a number of …

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50% of mobile video traffic to be HD by 2018

According to Openwave Mobility, high definition mobile video streaming is expected to reach at least 50% of the overall video traffic by the end of next year. The company analyzed data aggregated from mobile traffic management company which indicate that HD video currently accounts for 38% of mobile video traffic globally, up from only 5.7% …

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Faster Internet to drive APAC OTT market

OTT video market in APAC region is set to grow owing to the better bandwidth, 4G coverage, smartphone and pay-TV penetration, payment options, and rising per capita income. According to a recent report from GlobalData, these factors collectively expected to drive the OTT video market in this region. The share of 4G mobile connections was …

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OTT players in Argentina to be taxed

OTT players in Argentina including Netflix and Spotify will be taxed. Argentina’s Administración Federal de Ingresos Públicos (AFIP) plans to tax OTT services through credit card companies. Alberto Abad, head of AFIP stated in a press conference in Cordoba that this move will be the start to looking for new taxing models for firms that …

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India: The next battleground for Amazon & Netflix

OTT space in India has already been racing hot and is going to set a competition bar again with the launch of US-based Netflix this January. In a recent report by financial express, the battle is going to be intensified with the upcoming launch of Amazon’s online video service, which already is an established player. …

Asian operators are interested in partnerships with OTT players

Nearly every Asian mobile operator is interested in pursuing partnerships with OTT players to combat the growing problem of revenue loss, a survey suggests. The survey, conducted by Alepo ahead of Mobile World Congress Shanghai 2016, shows that just over half of respondents already have working partnership agreements with OTT providers. On the other hand, …

Smart OTT – the new way ahead

Traditional Pay-TV operators are gearing up to face the heat from OTT players like Netflix and Hulu. OTT content is coming up on some operators, in a sort of hybrid scheme – where they offer the best of both worlds. It is expected that this year smarter packaging will come up with linear TV, like …

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