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92% European Consumers Say Online Video Advertising Needs Improvements 12 September 2016

According to a recent study, European consumers have demanded a better online video advertisements in order to improve their viewing experience. When interviewed, these consumers cited the problems with today’s online video ads as irrelevancy, volume and poor delivery.  The experience can be improved by providing shorter, better targeted and more interactive ads. The study suggested that …

Snapchat to make $1 billion ad revenues by 2017 08 September 2016

Snapchat, the biggest social platform for streaming live stories has expanded its advertising portfolio to include a variety of live streaming video ads along with sponsored geofilters and sponsored lenses. According to an eMarketer report, the messaging service is set to make $935.5 million next year. The report also predicted that Snapchat’s ad revenues will climb by 155% year on …

CBS launches an Ad free OTT service 02 September 2016

CBS has realized that viewers don’t like watching Ads, specially when they have already paid to watch an OTT video streaming service. And thus the network is stripping off the ads from all its platforms for viewers who are willing to pay 40% more. The new plan is going to cost $9.99, whihc is $4 more …

Twitter will share Ad Revenues with Video Creators 02 September 2016

In order to boost the usage of the platform, twitter is planning to share a part of its Ad revenues with the video content creators. Twitter also has a keen eye on the competition and plans to share up to 70% of revenues, competing with Facebook and YouTube. Twitter has jumped into the Video Streaming space …

VOD Ads generate 4.85 Billion in 2016 29 August 2016

According to a recent report by Canoe, ad revenues by video on demand platforms were at 4.85 billion in the quarter 2 of 2016, which is almost double than that of 2.775 billion in the last year. The increase comes as viewers are shifting towards VOD platforms, more interesting content is becoming available and advertisers are taking advantage of dynamic …

Stop YouTubing your Videos for Free!!! 25 August 2016

So, you’ve finalized the scripts, put together an awesome crew, got an amazingly talented cast and are all set to launch your own web series! The next step ahead, definitely is to digitally distribute your videos and make some money. YouTube certainly looks like a perfect option here and I assume you have probably started …

€754 million invested in digital advertising in Spain in 2016 09 August 2016

According to a latest report by IAB, outstream video advertising has grown by 42.8% in the last 12 months in Spain. The digital advertising market has grown by 24.4% in a year to reach the €754 million investment. Both desktop and mobile investments reach €328 million after having grown by 20.58% and only the mobile …

Muvi Studio Adds Out-Of-The-Box Support for “Video Ads (AVOD)” 28 July 2015

  Muvi Studio is proud to announce that it’s HTML5 Video Player now supports Video Ads (AVOD) out-of-the-box! Video Advertising is growing at a breathtaking pace and undoubtedly, that customers and businesses are looking at expediting more and monetization routesfor their video content based on Video Ads. Prior to this, Muvi Studio’s HTML5 Video Player …

Microsoft-AOL Deal Affirms Verizon’s Interest In Cross-Platform Media 01 July 2015

  While AOL’s absorption of Microsoft’s display, search and video ads business is indicative of Verizon’s digital media interests, industry insiders aren’t quite convinced the flagship publications it inherited through the AOL acquisition will stick around for the long haul. An early Huffington Post exec said Verizon will needed to treat the media group like …

Moving On From Traditional Video Advertisement 10 June 2015

Digital advertising metrics and models like CPM and CPC have dictated the statistics for video advertising industry for years now. But is there something more the video streaming needs today? Time to move on, maybe? Video streaming icon Youtube has been operating on the CPM metric based advertising platform, selling out content inventories for a …

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