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Youtube channels required to be ad-friendly 06 June 2017

Youtube has set updated guidelines on keeping their channels advertiser-friendly. Ever since the Times of London reported that hate site videos had video ads from top brands playing alongside, the top concern has been brand safety. Hateful content (inappropriate use of family characters and demeaning language) should not be included if ads are to be …

Facebook user to be worth more than a TV viewer soon 08 May 2017

According to an analysis conducted by Ampere, the average Facebook user will very soon be worth more than an average TV viewer. A study conducted by the research firm suggests that the average revenue per-user generated by Facebook advertising has increased six fold in North America and four-fold in Europe in the last five years. …

Channel 4 brings ads with personalized audio Ads 26 April 2017

Channel 4 has introduced a new ad format to video-on-demand service All 4 that enables advertisers to incorporate the individual name of the viewer into the audio of their ads.  The technology uses first party data from Channel 4’s database of 15 million users. David Amodio, digital and creative leader at Channel 4, said: “The …

Online video ad views up by 24% in 2016 10 April 2017

According to a report by FreeWheel – a video ad management company, the total video views rose up by 26 percent from the previous year and the total video ad views grew by 24 percent, making 2016 the sixth consecutive year of growth. Global events such as the Rio 2016 Olympics and the US elections …

YouTube to ditch 30-second Unskippable Ads 22 February 2017

YouTube is reportedly all set to scrap its “unskippable” 30-second long advertisements on the platform. The Google-owned site confirms that it will now focus more on formats that work well for both users and advertisers, starting 2018. According to YouTube, most of their video views come from mobile users and a 30-second ad negatively affects users data …

A Fifth of Millennials buy after Watching a Video Ad 14 November 2016

A resent research had found out that 20% of millennials are more likely to buy  a product or service after watching a video ad. A study that surveyed 1000 consumers in the UK found out that 40% of them like video ads that are informative and to the point. More than 30% of those surveyed …

Consumers Prefer AVOD than SVOD: Research 07 October 2016

According to a recent survey from Hub Entertainment Research, when it comes to online videos, consumers prefer watching ads rather than paying for an SVOD service. The research states that majority of online TV consumers, as much as 53% say they would prefer a free TV, where they would ‘pay’ through their eyeballs and not credit …

Morning Ads are more Receptive: Says Study 06 October 2016

According to a new YuMe Publisher’s Guide, Online video ads show high level of receptivity during the early morning broadcast than that of evening prime time ads. Traditionally, evenings were noted as the optimal time for video ad views, but the study shows the receptivity is high by 59 points in the morning than that of 45 …

Digital Video Content to generate $121 Billion by 2020 Globally 28 September 2016

According to a recent research, the global digital video content market is expected to grow at the CAGR of close to 26% during the 2016-2020 period. In 2015, the video traffic was accounted for 50% of the total mobile traffic and the same is expected to grow to 75% by 2020. According to marketers, video content …

Live Video Ads draw more Engagement than TV or VOD: A Yahoo Study 28 September 2016

With almost every business making a switch to the digital world, the demand for live videos has gone up very high. According to a Yahoo study, Live video advertising is increasing at the rate of 113% year on year. The study states that Live videos connect to viewer’s emotions and thus, draw in more involvement than any …

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