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Digital Video Content to generate $121 Billion by 2020 Globally 28 September 2016

According to a recent research, the global digital video content market is expected to grow at the CAGR of close to 26% during the 2016-2020 period. In 2015, the video traffic was accounted for 50% of the total mobile traffic and the same is expected to grow to 75% by 2020. According to marketers, video content …

€754 million invested in digital advertising in Spain in 2016 09 August 2016

According to a latest report by IAB, outstream video advertising has grown by 42.8% in the last 12 months in Spain. The digital advertising market has grown by 24.4% in a year to reach the €754 million investment. Both desktop and mobile investments reach €328 million after having grown by 20.58% and only the mobile …

Amazon takes on Google, Netflix in IPTV shake-up 31 May 2016

The new platform created by Amazon comes as a tough competition to YouTube and other’s video advertising dollars and IPTV traffic. Available to any video creator, Amazon Video Direct gives content makers four distribution options: content can be made available to Prime Video subscribers on a per-hour royalty fee; content can be sold as an …

Spending on video content increases 04 February 2016

According to a recently published report on IAB UK, the spending on video content is increasing by over 50% every year. It also indicates that websites offering video content are having more traffic, and for longer duration too. Considering the popularity of video streaming services, another study was conducted by the same organization with the …

Know The Best Advertising Model For Your Online Videos 11 September 2015

  Video advertising is one of the fastest-growing opportunities online today, as well as one of the most promising online advertising formats. The emotional draw of the television experience, consumers’ adoption of broadband and subsequent change in Internet content, capabilities, and consumption all contribute to driving this growth. Despite the surge in interest in digital …

Why Not A New Netflix, But Ad Supported? 03 September 2015

What America needs is a good, cheap, video advertising-supported online content provider of quality content. Maybe Hulu will be that entity and we will be finding out soon as it spins out more of its new programming. It could be a contender. If the current TV advertising model isn’t going to transfer online, then maybe the …

6 Important Question To Ask When Choosing A Video Ad Server 01 September 2015

  In our view choosing the right Video Ad Server is one of the most important decisions an online video streaming business can make. Why? Because not only does it host all your online video advertising and deliver them to your target websites, it also “audits” your online marketing spend by monitoring click throughs and impressions …

Choosing The Right Ad Network For Your Online Video Business 13 August 2015

  Video ad networks are an alternative to purchasing advertising space on individual publishers one by one. When an online publisher wants to monetize their website, they often open the site up to advertising. The advertising spots on the site can be sold through an ad network. The ad network aggregates ad inventory from across …

Adspend Analysis: The Rise And Rise Of Online Video 03 August 2015

  Online video advertising expenditure is forecast to exceed £800m next year, at which point it will account for a quarter of all internet display adspend, according to the latest data from the Advertising Association/Warc Expenditure Report, released this week. As we’ve already learned this week, display remains the largest contributor to total UK advertising …

Muvi Studio Adds Out-Of-The-Box Support for “Video Ads (AVOD)” 28 July 2015

  Muvi Studio is proud to announce that it’s HTML5 Video Player now supports Video Ads (AVOD) out-of-the-box! Video Advertising is growing at a breathtaking pace and undoubtedly, that customers and businesses are looking at expediting more and monetization routesfor their video content based on Video Ads. Prior to this, Muvi Studio’s HTML5 Video Player …

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