Did you know that by the end of 2022, live streaming is expected to account for 82% of all internet traffic? Live streaming can act as an incredibly valuable tool for growing your brand’s online presence. We all know that a successful live stream requires several critical components to work together in unison. Here in this blog, we will share some live streaming tips and tricks for broadcasting an engaging and flawless live stream every time.
1. Choose the Type of Live Stream
For live streaming an event, first you have to choose the type of live stream. Here are some engaging live streaming events you would want to broadcast:
- Promotional product launches
- Interactive Q and A
- Fun contests and giveaways
- Product demos
- Concerts or musicals
- Educational videos
2. Keep your Set Up Simple
It’s always wise to keep your live streams short and simple. Adding extra equipment increases the chance of complexity in your entire setup. And if one of these parts falls apart, then the success of your entire live show is at risk! It’s always best to keep your setup simple to lower the odds of technical errors.
3. Have Backup Equipment Available
Even with a simple setup, there is still a chance your equipment may fail. Opting for hardware encoders is not a wise choice as they need constant upgradations. Go for a software encoder as they are compatible across all devices and incredibly reliable.
4. Ensure Bandwidth Availability
Bandwidth availability is critical during live streams so ensure that you know your network! Test your upload speed to ensure you have consistent upload bandwidth or your live stream may not be viewable by your audience.
For more details on bandwidth for live streaming download our eGuide- A Live Streamer’s Ultimate Guide to Bandwidth Optimization.
5. Devote Time for Audio
Audio is an integral part of a live stream and sometimes, unfortunately, audio setup sometimes doesn’t receive all the attention it deserves. In order to deliver a professional live stream, make sure you remember to give yourself ample time to minimize room noise, test acoustics, and configure your audio encoding settings.
6. Test your Stream with a Backup Account
This is an excellent hack to test your streams before going live. Take Facebook, for example. Create a new private account without adding any friends. While your backup account is streaming you can log into your main account and view your broadcast from the perspective of your audience.
7. Choose your Streaming Platform
There are a lot of streaming service providers available but each service has its own pros and cons. Therefore, the choice of your main platforms depends a lot on the type of content you have, as well as your objectives. We would advise you to choose a cloud live streaming service like Muvi Live that is capable of transcoding multi bitrate streams on-the-fly and is also auto-scalable, taking care of unexpected traffic spikes.
8. Create Catchy SEO titles and Descriptions
For your live streams to reach out to the world audience, you have to rely on search engines like Google and Yahoo as maximum viewers search in these search engines for fresh content. Therefore, it’s imperative for you to create some catchy SEO titles and descriptions If you want people to see your content feature in the top search results. Use your keywords in the title and description wisely to make Google notice you.
9. Promote on Social Media
More than 1 in 5 Facebook videos are Live and are watched 3X longer than pre-recorded videos. Live streaming is now social. Platforms like Facebook Live, YouTube, Periscope augments easier promotion and engagement. Opt for a live streaming service that is capable of simulcasting so that all your live content is broadcasted at the same time on major social channels without hassles.
10. Prep Up Before you Start Streaming
Getting ready for a professional live stream broadcast can eat up a lot of prep time! The top most important requirements are getting mentally prepared and staying cool and composed. Indulge in some mock sessions before the actual show to get yourself acquainted on the camera. This also helps in reducing stress levels and ensures you deliver the best possible broadcast, everytime.
Whether you’re looking to create a professional-quality broadcast, or introduce your brand to the world, you can use these live streaming tips to gain an edge over your competitors.
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