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How to Survive YouTube Demonetization and Monetize your Content

Sreejata Basu Published on : 06 July 2021
How to Survive YouTube Demonetization


If you are a YouTuber and your content has been demonetized in the world’s largest video search engine, we know your pain. Since ad revenue is a vital source of income for video streamers, demonetizing exclusively curated content can be a demeaning and economically exhaustive experience. However, we have a solution to the ‘Adpocalypse’ known as YouTube demonetization and this post will give you all the information you need to monetize your video once again and start earning a decent ROI from your content.


What is YouTube Demonetization or the ‘Adpocalypse’?

YouTube demonetization which is also referred to as ‘Adpocalypse’ is a process whereby content creators on YouTube were denied advertisements on their video creating bottlenecks for a steady flow of ad revenue. 

We must consider the fact that ad revenue is one of the main sources of income for the majority of YouTubers and has been a huge part of allowing independent content creators to flourish.  Thus when demonetization hit the video hosting platform, suddenly hundreds of video streamers lost their chances of incurring money from ads overnight.


Why are YouTube Videos getting Demonetized?

To answer this question, we first need to understand YouTube’s monetization policy. Let’s have a look at the quite convoluted terms and conditions enforced by YouTube for content monetization:



If your video was demonetized, or you realized that ads were no longer getting played on your videos, you probably might have unknowingly violated a clause or two of YouTube’s guidelines. 

Now, here are the kinds of videos that are not eligible for content monetization i.e. they are subject to YouTube Demonetization:


  • Intent to scam, deceptive practices, or spam.
  • Adult content
  • Violations of child safety
  • Extremist content.
  • Hate speech 
  • Harassment and cyberbullying 
  • Copyrighted content (unless it adheres to YouTube’s fair use policy).
  • Duplicate or reused content.


Adding on to this, YouTube has an algorithm that checks whether it deems videos as advertiser-friendly. 

Now, these videos usually represent the kind of content that could potentially damage a brand’s image and hence advertisers don’t want to be associated with them. After all, nobody wants to be seen as supporting any of these controversial ideas.

Now, your videos may not be showcasing any of these topics but there is always a chance of your video getting demonetized. How? 

Here’s the catch- Enabling ads on your YouTube videos requires agreeing to Google’s ad revenue whereby there is a 45/55 split for all content creators. This means Google keeps 45% of all YouTube advertising on your videos, and you get the remaining 55%. Therefore YouTube would want to create an advertising algorithm that was fair to its advertisers and offered them a high level of protection.


How to Survive YouTube Demonetization?

If you have been a YouTuber and have faced YouTube demonetization or are likely to face it due to discrepancies in the YouTube policy guidelines, it’s high time for you to start thinking otherwise. We have a pretty simple solution- you can play on your strengths without having to face the fear of content demonetization, ever! How can you achieve this?


Launch your White Label Video Streaming Platform

Launch your Whitelabel Video Streaming App


All you have to do is change your video hosting solution and move your online business elsewhere. You can launch your own white label video streaming platform (we will be happy to help you in launching your white label video streaming website and app) and monetize your content in whichever way you want- subscriptions, ad-based or PPV. 

What we are suggesting here is that instead of solely relying on YouTube where there is no independence in terms of content creation, strict guidelines and a non profitable ad share revenue policy, you can opt for a video hosting platform and create a standalone Netflix like website/app where you are going to be the sole beneficiary as far as monetizing video is concerned.

By launching your white label OTT channel, you can earn a lot more revenue than YouTube can ever give you- trust us- there are so many Muvi customers who have a monthly income of more than $7000 per month just by creating original content. Plus, you would not have to share any revenue with anyone- the entire money is yours.


How Does a Video Streaming Website Work?

The process is really simple- with Muvi you would require absolutely no coding knowledge to launch your video/audio streaming channel. 


  1. Just subscribe to our Muvi Platform
  2. Choose a stunning template from our brilliant range of ready-made templates from template marketplace
  3. Upload your video/audio to our CMS
  4. Set monetization models as per your choice
  5. Start streaming and earning revenue


Why Launch a White Label Video Streaming Website?

YouTube demonetization has hit hard on video streamers whose sole income came from streaming videos on the world’s biggest video search engine. For them, shifting to a new online video platform and launching a brand new video streaming website is the best option available. This would help streamers to create their own branding, be independent and never fear the likes of demonetization, ever! Here’s why one should launch a white label streaming website of their own:


1. Tighter SecurityUndoubtedly, a professional online video platform is equipped with tight security like access control, encrypted streaming, watermarking, password protection, DRM, domain control, etc that protects your exclusive content from the prying eyes of hackers. 

Muvi is equipped with security features and Studio Approved DRM that help us protect your platform and media assets and your users from various security threats. 


2. Customization and Branding– YouTube will not give you desired customizations or enhance your brand name. In contrast, creating a video streaming website/app would showcase your brand name by incorporating a “white-label” video player that would allow you to incorporate custom branding and colors.


3. Monetization–  Video monetization is one of the most important features for a content creator. Professional video platforms have multiple content monetization methods including subscriptions, ad-based and PPV. 

Muvi lets you monetize your content through subscriptions, ads, PPV and even using a unique method like donation monetization! For more information check out Multiple Monetizations.

If you are still unsure, please go through our article Why Opt for an Enterprise Video Hosting Platform instead of YouTube? to know more as to why you should start your white label video website.


Wrapping Up,

This is not the first time YouTube demonetization happened. It happened way back in 2016 in response to an old video by the most popular YouTuber of all time- PewDiePie. And since history repeats itself, it’s likely this will happen in the future again resulting in millions of dollars lost in revenue. So you can well imagine how unsafe the video platform is for content monetization. It’s time for you to take control of your income and build your own video platform. 


Take a 14-Day Free Trial of Muvi’s online video platform to get better clarity!

Written by: Sreejata Basu

Sreejata is the Manager for Muvi’s Content Marketing unit. She is a passionate writer with a background in English Literature and music. By week Sreejata spends her time in the corporate world of Muvi, but on weekends she likes to take short hiking trips, watch movies and read interesting travelogues.

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