Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Telecom & OTT – a perfect marriage? 17 May 2016

telecom-and-vod

Around half of mobile data traffic accounts for video consumption. One of the major revenues for telecom companies is mobile data. And if they own the content too, wouldn’t it be more profitable to them?

Ties amongst telecom companies, cable providers and content owners are going to be an industry trend in the days to come. AT&T, US’s 2nd largest wireless carrier, brought DirectTV, the country’s largest satellite Pay TV operator. This enabled cross selling of content between mobile and TV. In Europe, Vodafone group has tied up with London based cable operator Liberty Global PLC to provide a combined service in Netherlands.

Content consumption is shifting to video streaming service from linear TV because of convenience as well as lower costs of these services in developed nations. Convenience of on-demand and availability on mobile devices is fueling the trend. A converged service offering from telecom and cable is expected to become the norm in the days to come. In countries where cable prices are low, telecom companies will have to bank aggressively on the convenience part.

(Also read: Whether OTT should be regulated or not?)

It is in a way a win-win for both parties – wireless carriers have been wanting to increase their customer base by using TV’s distribution base, while cable companies benefit from moving their beyond fixed lines. Also network infrastructure which is an investment made by telecom and cable operators can be easily negotiated if the content owner is not an outsider – which is a prevailing fight amongst OTT providers and network investors. This would also help lower programming costs, and also bring about an integrated service where similar content would be available on both TV and mobile devices. This would help them draw in more subscribers who would be able to stream TV programs on their phones, get wireless internet and linear TV in the same ecosystem. And this synergy would help telecom and cable maintain a fair fight against purely OTT content players.

As a Mobile Service provider or ISP, the challenge to catch up and launch your own streaming services is quite a task, you may already have your competition providing OTT services to its subscribers, and for some of your subscribers to option of switching over to your competitor just because of this services will be the deciding factor when it comes to equal plan and data pricing. In such a situation, spending about 12-18 months on developing a OTT product may not be ideal. Muvi can help MSO’s / ISP / Telecoms to launch their own OTT service and roll out the same in record time (read weeks and not months) without burdening the businesses with IT / infrastructure costs, dev and IT teams or management headaches in setup, launching and running your own OTT platform. And Muvi offers a complete end-to-end ready to use solution, you do not have to go anywhere else for anything else. Sign up and experience a free no obligations trial.

Don't forget to share this post!


Latest Posts

Start Muvi One 14-days Free Trial

No Credit Card Required

Your website will be at https://www.yourname.muvi.com, you can change this later.

Related Blogs
How to Build Your Own Samsung Tizen TV App Without Coding?

How to Build Your Own Samsung Tizen TV App Without Coding?

  Since 2015, Tizen OS has been empowering Samsung Smart TVs. Developed with the motto of “Screens for Everyone”, the...

08 December 2022
Video Conversion Rate - How to Generate and Convert Leads with Videos?

Video Conversion Rate - How to Generate and Convert Leads with Videos?

    A Video’s conversion rate is higher than any other content format. As competition gets tougher day by day,...

07 December 2022
DVR Enabled Live Streaming - Allows End-users to Play, Pause and Rewind Live Streams

DVR Enabled Live Streaming - Allows End-users to Play, Pause and Rewind Live Streams

    DVR-enabled live stream provides your audience an opportunity to pause, rewind, and continue watching during a live stream....

06 December 2022
How Ad-Supported Streaming Services is Going to Gain Traction in the Future?

How Ad-Supported Streaming Services is Going to Gain Traction in the Future?

    There is a cut-throat competition in the streaming industry and every business owner is fighting to gain maximum...

06 December 2022
Enhance Your Sports Live Streaming With Polling and Live Chat

Enhance Your Sports Live Streaming With Polling and Live Chat

  The season of sports live streaming is here. As we stand in the mid-way of the largest Football tournament,...

04 December 2022

Try Muvi One
Free for 14 days

Launch your Multi-Screen Streaming Service
Instantly
START FREE
close-link