Advertisements are the backbone of most marketing practices. It is considered as a heart for the core branding of any company or business, And in terms of forms, Video Ads have ruled the game and remains a top choice when it comes to advertising. People like to watch video ads instead of reading lengthy Ad copies or any other Ad forms. We all are in a world where video is ruling everything and everywhere, especially the Ad space. With the surge of online video and OTT or VOD streaming platforms, video advertising has gained more popularity than ever before.. Publisher’s advertisers, broadcasters, and content creators are looking forward to monetizing their video content across different platforms. Let’s take a sneak peek into the world on video advertising, learn about its different forms and how we can benefit from it together.
Video Advertising & Monetization – The Duo
Video Advertising is a process of inserting ads, either before, during, or after the video stream and are known as pre-roll, mid-roll, and post-roll ads respectively . Be it on TV, OTT, or VOD platforms or websites; we have been experiencing the set of ads wherever we watch the video content. It has a significant impact on the audience to make purchase decisions and get connected with the brands. On the other hand, Video Monetization is all about generating income through the videos you share online on any platform. This can be achieved through advertising and different forms of advertising. Both video monetization and advertising go hand in hand to achieve the objectives and goals of video ads.
Types of Video Ads:
Pre –roll – Ads that plays before playing the actual video is termed as pre-roll ads
Mid-roll – Ads that is inserted between the video play is known as Mid-roll ads
Post-roll –Ads that are displayed after the video play are called as Post-roll ads
Where are Video Ads shown?
Video ads are displayed across numerous advertising channels and the mediums like web browsers across the devices, in mobile apps, online video streaming platforms. The ads that are running across the VOD and OTT streaming platforms are gaining more traction and even advertisers are focusing on the same.
Benefits of Video Advertising
Gain greater visibility and establishes the branding
Video advertising is highly beneficial for the content creators, publishers, advertisers and broadcasters of different industries to gain better visibility to establish their business as a brand. Video advertising is the best option to reach a wide range of audience base across the globe and target multiple devices with ease. Hence, it improves the overall visibility of your brand in a different way. Many top brands in the streaming space and beyond are utilizing the advantages of video advertising today.
Conversion and generation of Sales
Video ads are an excellent way to generate and convert leads. It prompts the customers to make their buying decisions by attracting them towards the products and services the business has to offer. It helps in generating good conversions and leads together for businesses.
Builds Trust factor
If we all are shopping for a particular brand just because we trust them, that trust can be achieved through video advertising practices. A clear, eye-catchy, and compelling message is good enough to target your audiences towards the business. VOD platforms are the best choice to place ads due to their increasing popularity and high subscription numbers.
ROI is indirectly related to video advertisements. If Video Ad is an investment, Monetization can lead to the revenue on the investment. ROI connects closely between the video ads and the Monetization of the videos. If you are targeting online streaming platforms, it is essential to understand and learn about the monetization models that can bring better profits and video ads.
SEO & Analytics
Another potential benefit of using video advertising is that it can be measured in detail. Analytics can help all the personas involved in the video ads understand customer behavior in the form of likes, comments, and shares, which help in rebuilding the marketing campaigns. It also improves the ranking as the videos have a greater share-ability rate than other content forms.
This blog post introduces you to video advertising and its relationship with Monetization, along with the top critical benefits of video advertising.
So, what is the next step? You are ready to do it yourself- to launch your own OTT – Video-on-demand platform!
Advertising is the primary revenue factor for various OTT businesses today. Muvi Store lets you create your own OTT or VOD platform, on the other hand, Muvi Ads helps you launch your video ads, add advertisers, and help you out with curating a perfect advertising strategy for your OTT or VOD online video streaming platforms.
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