With the rise of video marketing, there has been a shift in the way videos are presented. In the digital world, every second matters, concerning that if your video content is lengthier, no one will be wasting their time on that. Hence the best way to engage your audience with video content is to make it crisp, short, interesting, informative, and visually appealing. This approach is known as video interactivity.
Now, let’s discuss what video interactivity is and how it is transforming the way content is presented.
Know more about video interactivity-
Video interactivity level influences your video marketing ROI and lead conversion rate. It works as an element that helps video creators to customize content depending on their targeted audience.
Here are some of the best examples of attributes that improve video interactivity-
- Some videos include CTA, on clicking on which the user gets navigated to any webpage or website. Or can be represented as ‘know more’ or ‘check details’ text, on clicking on which users are navigated to some other videos related to the same topic. It not only improves the video watch time but also generates website traffic and lead conversions.
- Another example of video interactivity is quizzes. It helps the organizers/hosts excel in live streaming/webinars/live events. This kind of quiz gives users options to select their answers and naturally creates engagement. Not only this, the inputs received through quizzes and audience polls can be used towards evaluating the audience’s interests and preferences.
- Another video interactivity element is the 360-degree view. It allows viewers to view the video from a 360-degree angle, which enables the viewers to explore the surroundings from different camera angles along with enjoying the content.
How is video interactivity transforming the way content is presented?
The symbol of a successful video is considered a video that has a longer watch time, higher engagement, and CTA rates. The audience feels connected to interactive content and would like to watch it till the end.
Some of the biggest benefits video creators get from interactive videos are-
1- Conversion Rate-
Interactive videos have the highest engagement rate as viewers organically develop an interest to watch the full video. It improves the click-through rates and leads to higher conversions.
2- User experience-
Video interactivity works best toward giving a tailored user experience. It gives audience the authority to interact with content through CTAs, which leaves a good impression of the business and has maximum probability of customer conversion.
3- Data input-
With the linear videos, marketers were only able to get the data about number of times the videos are watched and the duration. As a constraint, interactive videos give a lot more additional details on click-through rate, get data of audience interest, and also rate of engagement through interactive videos.
How is content evolving with video interactivity?
When video content is entertaining and at the same time drives audience engagement, it is considered as an interactive video.
When it comes to video interactivity, content producers have to keep in mind the following aspects-
1- The prime component of an interactive video is to keep the content aligned with the audience’s interest. It not only gives better engagement but also results in conversions.
2- Interactive content plays an important role in the educational industry. To improve interactivity in this kind of content, rather than making lengthy videos, content developers can keep it short and to the point.
3-Videos which are developed with the aim to improve business sales/ for campaigns have to be interactive. To make such content interactive, businesses need to focus on developing content that can develop an emotional connection with the audience. This type of video interactivity is well-worked towards creating brand awareness and drives website traffic.
Summing it up-
In digital marketing spectrum, video interactivity can make the difference between you and your competitors. If you are focusing on developing video interactivity, sooner or later, you will see results in click rates, website traffic, brand credibility, and a lot more.
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