Written by: Amita Kumari
Amita is a content writer with Muvi marketing team. She has over 5+ years of experience in content creation and development. Passionate by heart, she likes to cook, write, sing and do yoga to pass time.
In the initial days, OTT streaming services were competing against the traditional capable TV services and were setting the marketing goal for customer acquisition. With the onset of the pandemic in the last 2 years, OTT platforms now have become the base of online entertainment for many. With the varied library of genres, movies, documentaries, and live events, OTTs have become super popular among global audiences. Netizens across the world can now access their favourite content in their own national language, making it one of the prime reasons why OTTs have been the netizens’ default entertainment stop for years.
Starting from making streaming content compatible for almost all devices to deliver the highest video quality regardless of the geographical area, OTT platforms have worked vigorously to make their services user-friendly. To keep up the customer engagement and add new customers as their subscribers, OTT super apps have been diversifying their core offerings by including all kinds of engaging content that the audience is interested in.
Today, OTT platforms have the best original content, effective business plans to market the content, support user-budget-friendly subscription plans, stream high-quality content, offer sports live streaming services, and whatnot?
All the marketing tactics have been already used up and leveraged the benefits of online streaming through customer retention and ROI gain. But it will not be the same for all. As most OTT businesses are offering the same level of engaging streaming services, to keep the subscribers hooked with their platforms, it becomes a necessity to make constant improvements in the OTT offerings.
This is the prime reason why OTT platforms have been made to diversify their core streaming services into a variety of categories. Let us have a look at the below examples-
1- The best example of OTT platforms going beyond their core offerings can be Netflix gaming. To boost its user subscription and keep the existing audience hooked with the platform, Netflix recently added a game option to the main menu. On clicking on which user will be able to see the list of games availed by Netflix. To start playing the game, the user has to download the game from the app store/play store, and after successful download, can access the game in the Netflix app.
Netflix’s online gaming business model aims at attracting user bases inclined towards online gaming and game streaming. As users get Netflix services and gaming at a low cost monthly/quarterly/yearly subscription, it has caused steady growth in annual revenue and subscription rate.
Also read- 2022 Trend – Immersive Streaming in VOD Services
2- The second example of OTT platforms offering a multitude of services along with video streaming is Amazon. Amazon acquired Twitch in 2014 and rebranded it into Amazon’s game live streaming platform.
This Amazon-owned live streaming platform has diversified streaming experience with live streaming of online games, talk shows, league channels, ESports live streams and has brought revenue of $ 2 billion to Amazon.
Twitch has exemplified gaming experience with live chat and broadcasting users’ games through IRL broadcasting.
3- The next example is Nvidia’s GeForce. The new update on GeForce allows Xbox users to play PC games on their consoles. The game library has more than 1000 PC games which include DOTA2, League of Legends, and Counter Strike.
To improve the users’ gaming experience, GeForce is supporting Edge Browser navigation on play requests. Users’ can operate the game through their PC keyboard and mouse, which is acting as a prime reason why GeForce is gaining popularity and improving Xbox subscription rate.
Also read- How is OTT Impacting Telecom Service Providers
OTT and Online gaming integrity have been offering huge advantages to businesses. Here are the top 5 benefits of OTT online gaming every business should know-
Making The Most of the Offering
1- OTT gaming has led the way for gamer customers to be acquainted with new OTT platforms and make a subscription out of it.
Yes! The pro-gamers may come to the OTT platforms for accessing their favourite game but end up streaming the on-demand videos, raising the video engagement and website/app traffic.
2- There is an immense growth opportunity in the OTT market. Considering the huge demand for online gaming from customers to OTT service providers, resulting in the development of a gaming section on OTT platforms. Starting from Flipkart to Amazon, Netflix to Hotstar every OTT giant is exploring customer engagement through online gaming.
3- As OTT platforms are hungry for gaming content, it indirectly pushes the online gaming publishers to come up with the best gaming experiences they can give. It is expanding the gaming industry ecosystem and coming up with the best income source for OTT and the gaming industry.
4- As customers’ are getting their daily dose of gaming and entertainment in a single platform, there are also some explorable market ideas for improving customer experience.
Also read- How does Artificial Intelligence Improve OTT Streaming Experience?
Wrapping up-
OTT-Gaming is flourishing everywhere and is expected to aim higher in the coming years. This business is profitable and OTT platforms are trying to squeeze out every drop of opportunity from it. In the future also the competition will be neck to neck not to provide engaging on-demand content but to offer high engagement online gaming.
To excel in the ever-evolving OTT market, businesses need the support of professional OTT platform development services. Enterprise-grade OTT platform providers such as Muvi One are helping businesses expand their full potential towards creating the highest user engagement and ROI.
Some of the best industry-professional recommended features offered by Muvi One are- built in-CDN, multi-DRM, cloud migration, social integration, watermarking, monetization, etc.
To know more about the exclusive features supported by Muvi One, we encourage you to take a 14-day free trial of Muvi One CMS and have a practical experience of its functionality and suitability for your business.
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