We, in most cases, have Adaptive Bitrate Streaming working for us while enjoying audio/video content on an OTT platform. However, not every viewer is technically aware of the fact that it is working behind the scenes. And this is … Continue reading
The dynamics of video delivery and consumption are changing rapidly in today’s world and keeping pace with the constantly evolving video streaming standards is becoming a challenging job not for just content owners but broadcasting and streaming distributors as … Continue reading
When marketing trends keep going out with the old and in with the new, you as a marketer, cannot always expect conventional strategies to give you a competitive advantage, especially when there are competitors vying for your customers’ attention. … Continue reading
What is White Board Wednesday? Hey, it’s nice to be with you here! Welcome to Muvi’s Whiteboard Wednesday knowledge session. Whiteboard Wednesday is a monthly affair taking place on the last Wednesday of every month where we formally dedicate … Continue reading
In an era of constantly evolving video dynamics, more and more corporate organizations are using live/on-demand video as part of their internal and external communications strategies to market their products and reach a wider audience. Not just media and … Continue reading
APIs are working behind the scenes in almost every business that involve software architecture of any sort. Streaming platforms or websites have not failed to embrace it too. Well, as your curiosity for API has brought you here, let … Continue reading
Let’s say you are a live streaming pro and regularly live stream videos on your webpage or streaming platform. But when it comes to gaining ample viewership, you start facing choppy waters. Sounds like you? If you are struggling to … Continue reading
Who likes to “Wait”? Well of course, you don’t! Neither will your viewers do if their favorite shows buffer for more time on your streaming platform. According to research, just one buffering event decreases the amount of video watched … Continue reading
How long can you wait for a website to load? And how long do you expect your visitors to wait for yours to load? It’s obvious! Neither of you wouldn’t even wait for more than 3 seconds. Studies say, … Continue reading
If you are a newbie in the streaming and media industry, you probably must have heard the terms “encoding” and “transcoding”. However, you aren’t exactly sure what they mean. Well, you have come to the right place as we … Continue reading