Generating qualified leads is no cakewalk. From the thousands of leads received on your website, only a handful of them would fall under the ‘valuable leads’ category. Hence, to move away from the stressful process of capturing leads, businesses … Continue reading
The Recommendation engines are being used increasingly across the various industries and the OTT (Over-the-Top) industry is one of them. While its main purpose is recommending the most relevant content to the users, it can also help in improving … Continue reading
Ads play an important role in any kind of business. Whether it is creating brand awareness or persuading your audience to make a purchase, the right choice of ads can generate better revenue. As you search online, there are … Continue reading
A recommendation system or recommendation engine uses different algorithms to filter various data related to the user preferences, products, and others, and recommends the most relevant products and services to the users. Nowadays, almost all the leading online businesses … Continue reading
If you are not creating video, you are likely to fall behind. If you are a newbie in the streaming industry, consider video as your Holy Grail of your content marketing strategy. According to research, 72% of customers would … Continue reading
Audio streaming has risen in popularity- from trending music, audio books to podcasts, the appeal to audio-only streaming has increased significantly due to its easy functionality as you can listen to music or podcasts on-the-go, in the middle of … Continue reading
Customer acquisition is the process of gaining new customers for your business or converting the existing prospects into new customers. If you own an OTT (Over-the-Top) platform and want to improve your customer acquisition rate, then read on. The … Continue reading
Well, everyone’s aware of Public Cloud and Private Cloud. Since it’s 2021 and most of us are working with the help of Cloud Platform. Well, the reason why I am talking about something that is irrelevant is that some … Continue reading
Did you know that by the end of 2022, live streaming is expected to account for 82% of all internet traffic? Live streaming can act as an incredibly valuable tool for growing your brand’s online presence. We all … Continue reading
Managing billing for your online business may turn out quite hectic if you don’t settle it in the beginning of your business. No matter whether you have just started with your digital store or planning to scale up your … Continue reading