Subtitled ads increase brand awareness by 18% 30 January 2017
According to a new research by AdColony and Millward Brown, brands can increase the awareness of their advertisements by adding subtitles in them. The research states that more and more ads are being viewed on computers and mobile devices without the … Continue reading
84% of consumers would ditch digital pay TV due to poor customer service 30 January 2017
According to a new consumer survey by PayWizard, some 84% of consumers are most likely to ditch their digital pay TV provider if the service or support becomes poor. The survey said that the popularity of OTT services such as … Continue reading
iPlayer ranked UK’s 3rd popular brand, Netflix 6th 30 January 2017
According to a recent YouGov BrandIndex’s list of UK’s top 10 brands, the OTT service BBC iPlayer has been ranked third and the SVOD service Netflix took a new entry into the sixth position. YouTube made it to the ninth position … Continue reading
64% of Americans are unaware of what is 4K 25 January 2017
Based on a recent survey by Snell Advanced Media (SAM), despite the broadcasters pressure to invest in 4K technology, some 64 % of Americans still don’t know what 4K is. The survey also found out that Millennials are most likely to know what … Continue reading
Live liner OTT video services to hit $7bn by 2021 25 January 2017
According to a recent ABI Research forecast, revenues from live linear OTT video services is expected to grow at some $7 billion dollars of the worldwide revenue by 2021, from just a little more than $1 billion in 2016. With OTT competition … Continue reading
Australians are Happy to Pay for Online Content – Says a Report 25 January 2017
According to a new research by Roy Morgan Research, some 1.45 million Australians aged 14+ buy movies and TV shows downloaded online in an average three months period. In the last 12 months to September 2016, these downloaders spent some estimate of … Continue reading
France passes 5 Mn super fast broadband subs 23 January 2017
According to the regulator Arcep, France passed 5 million mark for super fast broadband subscribers in the third quarter of 2016. More than six out of 10 broadband subscriptions in the country now exceed 100Mbps speeds. Since the beginning of 2015, super fast … Continue reading
Third of connected Mexicans have VOD subscriptions 23 January 2017
According to an IFT report, 36% of Mexican broadband users subscribe to an over-the-top (OTT) video service. The report stated that video is an important driver of online activity and watching videos appears to be the most recurrent activity among Mexicans. Some 85% … Continue reading
1 in 5 Americans will not watch PayTV in 2017 20 January 2017
According to eMarketer estimates, One in five US adults will not watch traditional PayTV programming in 2017. The total number of household subscribers to cable, satellite, and telco TV services will fall down 0.7 per cent to 98.7 million, according to the forecast. An … Continue reading
Mexico’s Digital Video Market Grows 39% in 2016 20 January 2017
According to a new IHS Technology report, Mexico’s digital video market including the subscription (SVOD) and transactional (TVOD) video on demand services grew an estimated 39% in 2016, establishing Mexico as Latin America’s second largest online video content distribution market. Competition between … Continue reading
