Muvi Over The Top (OTT)

Beyond The Buzz- Latest Insights From Muvi

Yahoo’s Streaming Service Was Doomed to Fail 07 January 2016

Entering into the world of streaming services is far from simple. The field is beyond crowded with well-established services backed by a whole lot of money, popular original programming, and exclusive licensing deals with TV and movie studios. When Yahoo! entered the playing field recently with “Screen,” the climate it stumbled into was one that was far …

HBO To Optimize Video Streaming Quality With Conviva Partnership 06 January 2016

HBO has turned some of its attention to optimizing its video streaming service. The cable television network will improve the quality of HBO Now thanks to technology from video analytics and optimization company Conviva. HBO will work with Conviva’s optimization technology and experience management platform to gather data on how well (or not) HBO Now’s …

Netflix Up For India Launch, Pricing To Be Key 05 January 2016

Netflix Inc, the world’s largest video streaming service, may soon spread its wings to India. The Hindu Business Line, which reported the development first by quoting unnamed sources, said that Netflix may announce its India launch at the Consumer Electronic Show in Las Vegas later this week. For its India foray, Netflix is expected to …

Why 2015 Was The Year of Change For TV 05 January 2016

That was the year when Comcast finally had more Internet subscribers than TV ones. That was the year when streaming video became more than 2/3 of all Internet traffic. That was the year when big broadcasters and premium channels alike began to offer streaming-only, over the top video services subscription options. And it was even the …

ACSI Report Finds Americans Hate Their TV Providers 01 January 2016

Cable, phone and Internet providers are among the most disliked companies by customers, with Comcast being tied for second-to-last among all major companies for consumer satisfaction. That’s according to the American Consumer Satisfaction Index (ACSI) year-end report, which analyzed how customers rated industries and companies from the fourth quarter of 2014 to the end of …

User Experience Will Determine OTT Winners & Losers In 2016 31 December 2015

Conviva today announced the release of the final Viewer Experience Report Update for 2015. The report reviews a year in which OTT services became core lines of business for leading media publishers and service providers, and new consumer usage patterns emerged, highlighting viewer demand for TV-quality experiences when streaming media across the  Internet. Building on research …

Digitalsmiths Survey Encourages Millennials TV And Skinny Bundles 24 December 2015

According to the report, the majority of respondents were pay TV subscribers however, as more and more people cut the cord, Digitalsmiths sought to understand the audience that forgoes any pay TV service.

81% US Households Access Internet From Home Broadband Now 23 December 2015

Dovetailing with a trend to online video streaming services, a full 81% of US households get a broadband Internet service at home, an increase from 26% in 2005. According to consumer research from Leichtman Research Group (LRG), 13% of households get a broadband Internet service while not subscribing to a pay-TV service. Broadband now accounts for …

Close To Half Of Cord Cutters Do Not Subscribe To Home Broadband 22 December 2015

Fed up with your cable TV? Tired of paying for an expensive satellite package you barely use? You’re not alone: Up to 15 percent of Americans have cut the cord for OTT video services, joining the 9 percent who have never had a cable or satellite TV subscription. Altogether, that’s roughly a quarter of the country that …

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