Native display ads to spike up by a third in 2017 10 April 2017
According to a latest eMarketer forecast, Native digital display Ads spending in the US will grow by 36.2% this year to reach $22.09 billion. For the first time, native digital display ad spending will make up more than half (52.9%) … Continue reading
YouTube takes on cable channels with YouTubeTV 07 April 2017
YouTube launches YouTube TV in 5 cities of USA to take on cable channels. YouTube TV takes a bunch of the more popular U.S. cable channels — ABC, Fox, CBS, NBC, CW, Disney, SyFy, ESPN and 40+ more — and crams them … Continue reading
Twitter out, Amazon to now stream NFL 07 April 2017
Amazon on Tuesday signed a $50 million, one-year deal to acquire the streaming rights for NFL – Thursday Night Football. The games will be available exclusively to Amazon Prime subscribers. Amazon beat out it’s rival bidders Twitter, Facebook and YouTube to acquire the … Continue reading
eSports revenues to reach $3.5bn by 2021 07 April 2017
According to a Juniper Research study, the increasing consumption of eSports and live streaming games will lead to $3.5 billion (€3.29bn) revenues by 2021, up from $1.8 billion in 2017. The research reported that through subscription services will attract more … Continue reading
Netflix and Amazon strongly favored over local SVOD platforms in Germany and India 06 April 2017
According to a recent survey by Jefferies, Netflix and Amazon are way ahead and strongly favoured over local subscription OTT platforms in India and Germany. The research states that the good performance of original content is driving this growth for … Continue reading
VOD, OTT, Music & Gaming to overtake traditional media in India by 2022 06 April 2017
According to a recent EY media report, digital media may overtake traditional by 2021-22 as the broadband and smartphone penetration increases. Broadband penetration will be equals to one third of the smartphone penetration by 2021-22 and the costs will come … Continue reading
Consumers subscribing to multiple streaming services are on the rise 06 April 2017
According to a recent report by 451 Research, about a fifth of US consumers are paying for more than one streaming services. The research noted that 19% streaming users subscribed to three or more OTT platforms, which is four points … Continue reading
Improved VOD targeting drives $375MN global revenues 05 April 2017
According to the inaugural Genius Digital Data Spotlight research paper, companies have seen significant uplift in video on demand services revenues and usage via improved and more personalized targeting. The research focused on how operators can maximize their VOD opportunity … Continue reading
SonyLIV launches on Videocon d2h HD Smart Connect Set Top Boxes in India 04 April 2017
The Indian telecom operator Videocon d2h has inked a partnership deal with video streaming platform Sony LIV for it to be streamed onto their HD Smart Connect Set Top Boxes in India. SonyLIV content will be available on Videocon d2h … Continue reading
NASA adds a video library to the Amazon Fire TV 04 April 2017
NASA has recently announced launching a library to allow the public to search for and download over 140,000 NASA images, videos and audio files. The app will also allow embedding and downloading in various resolutions. NASA’s library API will automate … Continue reading
