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Video Monetization Beyond YouTube : 4 Things To Watch Out For 18 November 2015

For much of the time, YouTube has been the numero uno source for video monetization. Most of us have never even bothered looking beyond it and have been happy with YouTube because we probably thought that is the best we can get. How wrong were we?

Top 3 Mantras To Be Successful In The Video Streaming Industry 17 November 2015

You have read about the Reed Hastings success story with Netflix or the amazing things Jeff Bezos tried to bring to the streaming industry with Amazon Prime. There will be more stories about how Hulu is going to change the streaming industry with its ad-based model or how geo-specific streamers like HTVFun and Chitagade are …

Theater Live Streaming : Keeping Art Alive The Streaming Way 04 November 2015

  30th December, 2006 will always be a big day for theaters and live performing arts. On that very day, the the Metropolitan Opera (also popularly known as The Met) in New York experimented with a new way of getting the shows to the public: live streaming. The theater with 75 years of experience with …

Top 3 Yoga Streaming Businesses To Learn From 28 October 2015

  The Indian Prime Minister and UN’s International Yoga Day initiative have put Yoga firmly on a digital map followed by the popularity it gained through live streaming of the day. What was years ago a treasured art form with the Yogis in the Himalayas, is now the next frontier of the streaming industry. Those …

This VOD Stunt Can Shorten Hollywood’s VOD Release Windows In The Future 20 October 2015

Paramount Pictures and Netflix both bring us awesome movies. That’s about it. But today, they can relate to something bigger that their executive decisions have brought them to: Releasing movies on a shortened VOD window and getting the flak from theater chains. What did they do? Popular theater chains including Regal, Cinemark and Carmike are refusing …

Live Gaming Streaming : The Next Live Streaming Revolution 07 October 2015

  Video gamers who live-stream their matches online and the throngs of fans who tune in daily to watch them swarmed a first-of-its kind convention in San Francisco on Friday, as interest swells in the medium of online video game broadcasting. There have been similar events before but TwitchCon 2015 was the first time fans, …

OTT Challenge For Broadcasters: How Will The Traditionalists Scale Up? 16 September 2015

  On-demand content is experiencing a boom with viewer uptake. On-demand content consumption is not a techno-pushed trend; it addresses a consumer’s need, where he wants his favorite content, such as movies or a TV series, anytime and anywhere. The video on demand (VOD) revenue is expected to reach US$ 51.1 billion in 2020, in …

Know The Best Advertising Model For Your Online Videos 11 September 2015

  Video advertising is one of the fastest-growing opportunities online today, as well as one of the most promising online advertising formats. The emotional draw of the television experience, consumers’ adoption of broadband and subsequent change in Internet content, capabilities, and consumption all contribute to driving this growth. Despite the surge in interest in digital …

6 Important Question To Ask When Choosing A Video Ad Server 01 September 2015

  In our view choosing the right Video Ad Server is one of the most important decisions an online video streaming business can make. Why? Because not only does it host all your online video advertising and deliver them to your target websites, it also “audits” your online marketing spend by monitoring click throughs and impressions …

Choosing The Right CDN For Your Business 31 August 2015

  Most organizations that stream a lot of video know the value of a content delivery network (CDN). But what is the most important feature for the most critical video content? It is the ability to stream to multiple screens and multiple devices was the number one feature they needed from a CDN. If you …

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