Muvi Industry Updates

Beyond The Buzz- Latest Insights From Muvi

71% Surge in OTT Viewing since COVID-19 Pandemic 08 April 2021

  The pandemic has shut all forms of entertainment avenues, but content consumption remains unhindered thanks to OTT platforms. Since the lockdown, OTTs are on the rise with a 71% surge in paid streaming services. 55% of online viewers prefer streaming on-demand content which is why OTT players such as Netflix and DisneyPlus are growing …

Sony upgrades its cameras to offer high quality professional live streaming 07 April 2021

  Electronic Giant, Sony has upgraded its cameras to deliver professional level high quality live streaming services. Sony is keen to focus more on the current growing sectors in which OTT is one of them. They aim to walk with new technology creations and offer what the current market requires. Mukesh Srivastava, Head of Digital …

Sydney Opera House to stream virtual performances with the launch of ‘Stream’ 07 April 2021

  Sydney Opera House confirmed the news of launching an online streaming platform, ‘Stream’ to continue displaying performing and digital arts. The art center which was closed due to the pandemic came into the limelight with their decision to stream virtual performances in real-time. There will be both a freemium and rented model available to …

Viacom CBS Networks International Acquires Chilevision to expand users entertainment options 06 April 2021

  Viacom CBS Networks International has procured Chilevision to expand in the Latin American sector. The acquisition aims to offer online viewers a varied number of entertainment choices to binge watch as well as increase the demand for Spanish content simultaneously. Raffaele Annecchino, President and CEO at VCNI stated, ‘’Latin America is one of the …

Netflix becomes the first SVOD Platform to take home the SAG Ensemble Award 06 April 2021

  Netflix proved to be the savior for on-demand viewers during the pandemic as it won multiple awards in the 27th Annual Screen Actors Guild Awards. Apart from this, the OTT Player also received four more awards in the television category.  The victory of being an SVOD platform that airs great content was witnessed by …

Samsung joins ‘OTT’ with Samsung TV Plus 05 April 2021

  Samsung launched Samsung TV Plus as a streaming service that is now available to video on-demand viewers. The OTT Platform comes with 27 channels out of which 22 are global channels and the remaining 5 are domestic.  The Samsung TV Plus is available only for Samsung smart TV Models launched between 2017-2021. The functionality …

Nickelodeon hosts an interactive virtual streaming event to pioneer preschoolers engagements 01 April 2021

  The aim of the virtual streaming event is focused on growing the brand better, helping families and children to connect better, helping the audience’s imagination and senses to be developed well, and above all educating the importance of teamwork. Amy Hyland, Executive Vice President at Nickelodeon Strategy, Business Development and Operation stated, ‘’As we …

Amidst second COVID-19 Wave, online streaming continues to soar 01 April 2021

  The arrival of the first COVID wave and lockdown contributed to an increase in the demand for OTT platforms. Bringing convenience, easy accessibility, and affordability, OTT players were able to switch the demand from traditional pay TV to online streaming. Compared to April 2020 stats of 23 million user count, February 2021 saw an …

35% increase in online paid users & up to 42% growth in subscriber revenue, OTT platforms are inflating 31 March 2021

  The lockdown period barred everyone from stepping out but the OTT platform made room for online users to experience complete entertainment during those periods. Online users found solace with the entertainment list hence shooting a 35% increase in OTT growth as well as tapping 31 million users from the start of the lockdown. Subscriptions …

17% rise in the creation of original content for OTT platforms in 2021 31 March 2021

  2019 spent Rs 1400 crore to create original content for India’s online streaming users but in 2021, this expenditure has jumped to a 17% growth, Rs 1900 crore. The reason for this sudden spike is due to the long lockdown periods which is a major reason why OTT players today are focused on selling …

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