Written by: jyoti
Subscription-based OTT platforms are growing at a rapid pace. As per surveys, 57% of online viewers who are categorized as Gen-Xers, Millennials, and Boomers find watching TV and movies at home as their top choice of entertainment.
The survey also revealed that 82% of Americans subscribe to paid streaming services with four being the average. Whether it is listening to audio streaming or watching on-demand content, online viewers consider on-demand OTT platforms as the complete entertainment solution.