Hulu, the leading American subscription VoD platform, has a majority of subscribers on its $5.99 monthly ad-supported plan. According to survey reports, almost 70% of users prefer watching advertisements on Hulu.
Apart from the ad-supported subscription plan, Hulu also offers no-commercial versions at $11.99. Currently, Hulu has some 85,000 TV and movies with bundles of licensed content.
Peter Naylor, Senior VP, Head of Advertising & Sales, commented: “Overall, we have 82 million viewers (meaning there’s an average of 2.9 viewers per Hulu account). And of those, about 70%, or 58 million, are on the ad-supported plan”.