OTT giants collaborate to drive growth of video content in India

Telecom giant Bharti Airtel and entertainment behemoth Zee Entertainment have inked a deal to drive the growth of (over-the-top) OTT video content in India. As part of the deal, Airtel and ZEEL will collaborate to create digital content and cater to millions of existing customers and new users. Both the companies are thriving upon the rapid adoption of smart devices and wider availability of high-speed data services in the country. Customers of Airtel, both mobile and broadband will have exclusive access to premium content of ZEEL and it’s SVOD platform ZEE5.

Gopal Vittal, Managing Director and Chief Executive Officer of India and South Asia at Bharti Airtel, said: “Our endeavor is to build a world-class content ecosystem by partnering all players and enable a differentiated digital entertainment experience for our customers. In Airtel TV, we have built a solid digital platform to curate top content from India and across the world and offer it to customers at one place.”