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Amidst slow growth, Nielsen guns for VOD 16 February 2015

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Going forward, looks to focus on more white label video-on-demand services, both subscription-based (such as Netflix) and ad-supported models. “Capturing these fast-growing slices of over-the-top viewing is a key next step in our effort to provide clients with a complete picture of the total audience in 2015.”, claims Nielsen.

Read the entire story here.

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