Written by: Roshan Dwivedi
AT&T’s new DIRECTV brand is going to be used for only online video content. 60% of its network traffic already comes from video – hence it is a logical step for the telecom giant to invest in a video streaming service. They will also be launching new internet packages specially made for DIRECTV – which makes sense as both broadband and OTT revenues will stay in-house. Also these packages require no additional hardware – something which can a threat for cable operators.