SVOD service STARZ PLAY by Cinepax goes live in MENA region

Cinepax has inked a strategic deal with Dubai-based subscription video on demand service, StarzPlay for launching a new SVOD service in MENA region. The new service, STARZ PLAY by Cinepax will give subscribers access to thousands of hours of blockbuster hits of Bollywood, Hollywood, Pakistani cinema, and Kids entertainment.

Maaz Sheik, Co-founder and CEO, StarzPlay quoted, “STARZ PLAY by Cinepax offers a wide library of content licensed from the biggest Hollywood names. The service offers its subscribers a wide variety of blockbuster Hollywood movies, award-winning box sets, day-and-date premium series – plus documentaries, kids’ entertainment and Pakistani favorites. This landmark joint venture with Cinepax marks Starz Play’s first launch outside the MENA region and will elevate our potential consumer reach from 350 million to over 500 million.”