Written by: Roshan Dwivedi
Eros International, has formed a partnership with leading fashion and lifestyle channel, FashionTV (“FTV”). Through this collaboration, Eros Now becomes the first OTT player to enter into the fashion and lifestyle segment by providing subscribers access to FTV’s 12+ Live TV Channels and 145+ hours of VOD content.
FTV, the 20-year-old global satellite TV network, has a huge library of 11,000+ Bollywood and regional films, entertainment shows, music videos, and originals. The strategic collaboration between the duo is set to expand further as the partnership provides subscribers access to a lot of never-seen-before content and exclusives straight from the modeling industry.
Speaking of the partnership, Rishika Lulla Singh, CEO, Eros Digital quoted, “Recognizing very distinct consumer behavior of linear and on-demand consumption patterns, the association with FTV adds a new dimension to the Eros Now platform. Eros Now has always stayed ahead of the curve and the foray into alternative and fashion programming, in addition to our existing unrivaled entertainment content, further reiterates our promise to offer differentiated and relevant content.”