Written by: Roshan Dwivedi
Eros Now, the subscription-based OTT South-Asian media platform, signs an integration deal with the World’s largest TV & Broadband company, Virgin Media. The deal promotes an expansion of Eros Now to the UK market through Eros Now Quickie.
Virgin TV customers in the United Kingdom can now access the massive library of Eros Now including original web series, 12000 films, music, videos, and other short format content. As per the reports, Eros Now app will be available on Virgin TV connected boxes from 28th Feb 2019.
Rishika Lulla Singh, CEO, Eros Digital said, “With increasing consumption of cross border content and popularity of Indian films, we are excited to announce our collaboration with Virgin Media. Eros Now is the largest South Asian Video Service with close to 16M paid subscribers world over and the United Kingdom is one of our primary international markets. We are happy to cater to this growing community with the best of Indian content and remain focused on expanding our global presence by exploring opportunities to connect with local audiences.”