According to recent research reports, the number of subscriptions for global pay TV and SVOD is set to reach 1.877 billion, up by 37% between 2017 and 2023. The worldwide subscription for VOD users is likely to double from 366 million in 2017 to 777 million in 2023.
In US, multiple subscriptions will push the SVOD numbers from 132 million to 208 million. The report also states that Pay TV will remain as the leader in China with a combined 610 million SVOD and pay TV customers expected in 2023.
Simon Murray, Principal Analyst, Digital TV Research quoted, “China’s pay TV total will only grow by 32 million to 375 million, but SVOD will rocket by 138 million to 235 million subscriptions. India will add a further 49 million pay TV and SVOD subscriptions to take its total to 210 million in 2023.”