Internet transforming traditional TV viewing habits in MENA

The increased usage of smartphone and internet has transformed TV viewing patterns in the Middle East and North Africa (MENA), according to Frost & Sullivan.

According to research conducted by the business consulting firm, the large, young population present in the MENA region is responsible for garnering investment in the OTT video services space. There are 75 million viewers with only 2.3 million paying subscribers throughout the region currently. The potential of growth is tremendous with the overall market having the opportunity to grow to 265 million viewers by 2020 with local players like Starz Play, beIN Sports Connect, MBC Shahid, OSN Go and Icflix synthesizing their market positions against international players like Netflix and Amazon Prime Read More