Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Netflix to Boost International Kids Content as Viewership Spikes

Netflix recently created a licensing and merchandising arm that will work with its original kidvid properties. However, the goal is primarily to enhance the value of the IP rather than sell toys and T-shirts.

Netflix is doubling down on its kidvid investment because there is clearly more competition coming in the ad-free streaming arena. SVOD is ideal for children’s programming because parents don’t have to worry about advertising messages and the on-demand structure is a good fit for kids who often like to watch favorite shows over and over.

Tags

Tags

Latest Tweets

Join Us On Facebook

Subscribe to our Newsletter


We use cookies for best experience on website. By using our site you agree to

Cookies Policy