Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Netflix viewers to influence content plot

Soumya Sekhar Published on : 27 December 2017

Netflix is planning to introduce a “choose-your-own-adventure” feature which allows end users to influence the course of their favorite series. The feature is being tested out in select children’s titles available on Netflix. The company shall then experiment with these interactive elements in a selected range of programmes for adults.

Greg Peters from Netflix said, “We want to find out how interactivity functions with adults.”

Alternatively, Netflix could provide different users with various versions of a series.
Still, viewers of Netflix’s interactive children’s programs spent more time with a series if it had different outcomes. With this, viewers play an active role in shaping plot developments of their favorite series that takes personalization and user engagement to the next level.

Written by: Soumya Sekhar

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
April 25

8:00AM PST

Keep it Secure, Keep it Safe: Tips and Techniques to Protect Your Video Content

Streaming content security has quickly elevated to the number one priority across the industry. That’s because billions are being lost in live event revenue, such as sporting events,…...

Event Language: English
1 hour