Written by: Soumya Sekhar
According to Digital TV Research’s new forecast, revenue from Pay-TV and OTT including SVOD and download-to-own content, are expected to get close to $300 billion by 2022. The report predicts that the combined total will grow from the current $239 billion to $283 billion in five years time.
The contribution of OTT revenues will double itself, increasing by 14% to reach 29% by 2022. OTT revenues would account for 42% of pay-TV revenues in 2022, up from the current 18%. SVOD subscriptions will reach half the pay-TV total by 2022, up from the current 27%.
Digital TV Research states that SVOD subscriptions grew a whopping tenfold between 2010 and 2016, majorly driven by the global conquest of Netflix and Amazon during the period and will double between 2016 and 2022 to 546 million.
Add your comment