Written by: Soumya Sekhar
According to Digital TV Research’s new forecast, revenue from Pay-TV and OTT including SVOD and download-to-own content, are expected to get close to $300 billion by 2022. The report predicts that the combined total will grow from the current $239 billion to $283 billion in five years time.
The contribution of OTT revenues will double itself, increasing by 14% to reach 29% by 2022. OTT revenues would account for 42% of pay-TV revenues in 2022, up from the current 18%. SVOD subscriptions will reach half the pay-TV total by 2022, up from the current 27%.
Digital TV Research states that SVOD subscriptions grew a whopping tenfold between 2010 and 2016, majorly driven by the global conquest of Netflix and Amazon during the period and will double between 2016 and 2022 to 546 million.