Written by: Roshan Dwivedi
PlayKids, a new advertising-free online subscription video on demand (SVOD) service debuts on Xfinity TV through Comcast’s Xfinity X1 Platform. PlayKids was created by experts in child development and provides a safe educational entertainment destination for young children.
Confirming the news, Zone.tv added that their offering is customized to benefit its viewers and their content ideally fits into the advanced viewing experience Comcast is creating.
PlayKids which is a brand of Movile and has 100 million active users. The content of PlayKids is designed to foster literacy, promote motor coordination, enhance social skills, spur creativity, etc., and is currently available in more than 100 countries.
Guilherme Martins, CEO, PlayKids, quoted, “This launch represents the platform’s expansion and a massive investment to grow in the US. Within PlayKids, we have a very strong culture of bringing the best products to our service. We want to add services that parents are looking for and get kids to engage more with what we offer.”