Pyramid Research predicts five-fold growth in SVoD accounts by 2019

A research report by Pyramid Research finds that cumulative paid OTT revenue from SVoD and TVoD services is projected to be as much as $18.8 billion for the 2015-2019 period, over 80 per cent of which will come from the emerging markets in Asia Pacific and Latin America. The opportunity to position SVoD and TVoD services successfully is stronger for local companies, provided that they have enough funding to invest in attractive content, and that they can deploy sustainable business models for paid content. In spite of the growing importance of mobile, with increasing 4G take up, the bulk of OTT video usage will remain over fixed broadband networks, with WiFi representing a key enabler technology for nomadic usage on secondary screens.

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